DirectSellingStar

About

Somebody had to count, without being paid by the people being counted.

DirectSellingStar is an independent research platform on the direct selling and MLM industry. Three databases: company profiles, income disclosure statements normalised into comparable figures, and news where an editor has attached a source to every claim before it publishes.

Independence, stated plainly

The person who runs this site is not an active distributor in any direct selling company. There is no commission, no downline income, and no residual payment from any company the site covers.

The site takes no money from the industry it writes about. No paid placement. No sponsored rankings. No affiliate links to any company that appears in the database. No advertising sold to companies that are rated here. Nothing a company pays for can change what this site says about it, and the rating method is published in full on the methodology page.

That matters because almost every other source in this niche is conflicted. Ranking sites sell articles to the companies they rank. Trade publications are free to executives because the companies fund them through advertising. Industry associations exist to represent their members. Software vendors write about the companies they sell systems to. None of that is hidden, and none of it is illegal. It just means their numbers cannot be read as neutral.

The site is funded by readers, through DSS Pro subscriptions and paid data work for people who need custom exports or historical series. If that ever changes, this paragraph changes with it, on the same day.

What we publish, and what we refuse to

Every factual claim carries a source, and every figure carries a confidence label: verified, reported or estimated. Income figures are never estimated. Where a company has not published a number, the field stays empty rather than being filled with a guess.

Regulatory matters are reported the way the authority itself describes them. A complaint is an allegation, a settlement is an agreed outcome without admission, a judgment is a finding, and the site keeps that distinction. You will not read that a named company is a pyramid scheme here, because that is a conclusion for a court, not for a publisher.

No income promises, no lifestyle claims, no recruitment. The site does not sell recruiting or training courses, and it does not send readers to anyone's downline.

Who it is for

Suppliers and consultants who sell into the industry, and the market intelligence and compensation teams inside the companies themselves, use the database as a reference. Lawyers, forensic accountants and expert witnesses use the normalised income data in pyramid scheme and misclassification matters.

Journalists, academics and regulators read free and are given Pro access on request. Citations are worth more to this site than subscriptions.

Distributors and people deciding whether to join read free, permanently. The guides on the learn pages and the tools exist for them, and there is nothing to buy there.

Corrections

If a figure here is wrong, tell us and bring the document. Corrections are made in public with the date and what changed, not quietly edited away. Write to editor@directsellingstar.com.